The cordless extension cord: Proof that impossible ideas don’t stay impossible forever

by Robert Barlow-Busch

Talk about innovation! For years, I’ve joked that the product I most desire is a cordless extension cord (followed closely by the microwave freezer).

Looks like the idea isn’t so ridiculous after all.

The other day, I read with interest a story about WildCharge, a very cool product that charges devices such as phones and MP3 players when you place them on its conducting pad. This led to a story I’d missed back in June about some MIT researchers who’ve been able to wirelessly power a lightbulb.

Fantastic!

Reminds me of the importance of encouraging ridiculous or even impossible ideas when attempting to innovate a product or service. If you start from somewhere safe, you’ll end up somewhere boring. Start from somewhere crazy and you might end up with a terrific idea that’s practical to pull off.

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