Download an example persona used in the design of a web application
Despite a wide-ranging interest in personas (aka user profiles) by web and software designers, concrete examples of actual personas are surprisingly hard to find. So I’m happy to contribute an example here, from a chapter I wrote in the book User-Centered Design Stories. Click the thumbnails below for full-sized images, or download a printable PDF.
Here’s a bit of back story on our persona, Timothy Powell. Timothy is one of three personas I created to inform the design of a web application for a client called… well, the legal hurdles in identifying this particular client weren’t worth the effort, so let’s call them ClickDox. ClickDox had an idea that people would be willing to pay good money for a web application that lets them send and receive confidential documents online, as opposed to sending them by courier (too slow and expensive) or as email attachments (too insecure).


