http://chopsticker.com/2007/06/07/user-centered-design-stories/ Robert Barlow-Busch's thoughts about user experience and product design, all rolled up into one reasonably tidy and occasionally tasty blog. Fri, 09 Dec 2011 04:31:45 +0000 hourly 1 http://wordpress.com/ http://chopsticker.com/2007/06/07/user-centered-design-stories/#comment-1067 Wed, 23 Apr 2008 15:15:54 +0000 http://chopsticker.com/2007/06/07/user-centered-design-stories/#comment-1067 Robert, I want to ask your opinion on the general debate over the usefulness of personas. There seem to be two ‘camps’ of thought on this. 1) Personas are artificial and make-belief with no connection to the target-market. Just a collection of the stereo-types of the designer. 2) and the other that Personas give you more specific and targeted access to the target market. My attitude is that when done properly it is a composite created using the results from the research, testing, market studies OF the participants involved in these. The resulting composite Persona may be a collection of stereo-types, but it is based on the stereo-types of the target-market-end user. Because of this I believe that it provides a valuable tool for use in designing and developing a site that is targeted (a form of direct marketing which better serves the end user. Whew! Anyway I would like to know your thoughts on this.

]]> http://chopsticker.com/2007/06/07/user-centered-design-stories/#comment-738 Tue, 21 Aug 2007 19:45:22 +0000 http://chopsticker.com/2007/06/07/user-centered-design-stories/#comment-738 For more info about the book, check my later blog post that contains excerpts from the chapter I’d contributed about personas.

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